Dell XPS , First AI Laptop

Created to introduce Dell’s first AI-powered XPS laptop, this project focused on translating breakthrough technology into clear, compelling, customer-centered storytelling. I led the creative direction from concept through asset development and into launch — shaping visuals, narrative flow, and feature emphasis to highlight the laptop’s advanced AI capabilities and real-world benefits. The final assets were deployed across digital, retail, and event environments, delivering a cohesive launch experience that elevated product understanding and amplified excitement at Dell Tech World.